宗申集团品牌展示中心

(Concept) Zongshen Group Brand Exhibition Hall

-主创策划 Chief Creative Designer

2024(概念)

数智展馆

Digital Intelligence Exhibition Hall

项目地:中国重庆 · 624㎡

Located: Chongqing, China

以“无限·动力,宗申40载,不懈前行,持续突破”为策展主题,本展馆高度提炼宗申企业的品牌形象,象征着宗申集团像摩托车双轮驰骋般,依靠无限动力不断突破前行。

从摩托车修理到制造,再到成为航空领航者,以及在产业互联网智数科技战略的转型,宗申集团不断在各个领域中突破自我,稳步前行。展厅的空间格局和流线设计巧妙运用弧线元素,灵感来源于宗申的经典双缸发动机,以此致敬经典,不忘初心。序厅的核心元素是两个机翼交叉演化成的空间结构,辅以摩托车流线造型,抽象为无限循环的莫比乌斯环,象征宗申集团在创新与发展道路上的永无止境的探索。

 

Located in Chongqing, China, covering an area of 624 square meters, the Zongshen Group Brand Exhibition Hall is a digital intelligence-themed gallery. Themed “Infinite Power, 40 Years of Zongshen, Relentlessly Moving Forward, Continuous Breakthrough,” the hall refines and elevates the Zongshen corporate brand image, symbolizing the group’s continuous breakthroughs and advancements powered by infinite energy, much like the relentless rush of motorcycle wheels.

From repairing motorcycles to manufacturing them, leading the skies as aviation pioneers, to transforming with the industrial internet and smart tech strategies, Zongshen Group has continually broken new ground across various domains. The exhibition hall cleverly employs arcs, inspired by Zongshen’s classic parallel twin-cylinder engines, honoring the legacy through streamlined spatial design. The central theme features intertwined wings evolving into a cross-communicating spatial structure, complemented by motorcycle streamline shapes, abstracted into an infinite Möbius strip. This symbolizes Zongshen Group’s endless pursuit of innovation and progress on the path of development.

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