罗方帷 Fangwei Luo (Funway)

工作地点：中国深圳
Base: Shenzhen, China

现就职顺丰集团（SF Express），从事品牌管理、展示空间体验与运营。

我致力于将品牌叙事从抽象概念带回真实感知：在空间的直觉里搭建认知框架，在交互的参与中形成验证闭环，在数据的表达里呈现可信依据。结合生成式AI（AIGC）的系统性应用，我将复杂的技术架构与业务网络，转化为“可感知、可参与、可验证”的数字与物理体验。

我的工作实践主要围绕三个核心展开：数智展览与展示空间策划运营、全链路影像叙事，以及AIGC在创意工作流中的系统化应用。我将展厅视作一个验证技术的物理媒介，而非单纯的陈列空间，力求在企业复杂的内容系统中寻找严谨的体验逻辑与美学表达。

与其强调“表达的张力”，我更致力于将复杂的企业级技术架构与庞大的数据网络，转化为直观的视觉资产与物理空间体验。我更在意信息是否被组织得足够清楚，观众能否在一次观看里抓住关键，内容矩阵能否在多版本与高频更新中保持一致，现场系统能否在复杂联调与高并发接待下稳定运行。

2024年，我主导策划的数智展陈空间项目获得了美国MUSE缪斯设计奖金奖。

随着生成式人工智能的演进，我将AIGC工具链深度整合至日常的创意输出与项目交付中。我不仅将其作为视觉生产的辅助，更视为重塑设计工作流的核心驱动力。从概念视觉的推演、跨界品牌合作的设计赋能，到数字形象模型的本地化部署与训练，我持续在真实业务场景中拓宽传统数字创意的边界。

从早期的跨媒体艺术研究到如今的企业级数字基建表达，我始终保持对数字创意领域新趋势的敏锐度。期待与具有前瞻视角的团队并肩，共同探索AGI时代下数字视觉与物理空间交互的无限可能。

I work in Brand Management and Spatial Experience Operations at SF Express.

I am dedicated to bringing brand narratives back from abstract concepts to authentic perception: building cognitive frameworks through spatial intuition, forming validation loops through interactive participation, and presenting credible evidence through data visualization. By systematically applying generative AI (AIGC), I transform complex technical architectures and business networks into digital and physical experiences that are “perceptible, participatory, and verifiable.”

My practice revolves around three core areas: intelligent exhibition and spatial experience planning, full-lifecycle visual storytelling, and the systematic implementation of AIGC within creative workflows. I treat the exhibition hall as a physical medium for validating technology rather than a mere display space, seeking rigorous experiential logic and aesthetic expression within the operation of complex systems.

When articulating enterprise-level digital infrastructure, rather than solely emphasizing “expressive tension,” I am more committed to transforming complex enterprise-level technical architectures and massive data networks into intuitive visual assets and physical spatial experiences. I care deeply about whether information is organized with absolute clarity, whether the audience can grasp the key takeaways in a single visit, whether the content matrix maintains consistency across high-frequency updates, and whether on-site systems operate flawlessly under complex integration and high-concurrency reception. In 2024, the digital exhibition space project I led was awarded the Gold Award at the American MUSE Design Awards.

With the evolution of artificial intelligence, I have deeply integrated AIGC toolchains into daily project delivery. I view AIGC not simply as a visual aid, but as a core driver for reshaping design workflows. From deducing conceptual visuals and empowering cross-brand design collaborations to the localized deployment and training of digital avatar models, I continuously expand the boundaries of traditional digital creativity within real-world business scenarios.

From early cross-media art research to my current focus on the visual and spatial expression of complex enterprise operations, I maintain a keen sensitivity to new trends. I look forward to collaborating with forward-thinking teams to jointly explore the limitless possibilities of digital visuals and physical space interactions in the AGI era.